CONCEPT.

So after doing a brief investigation into the topic we met up to see what could we make of it. This is the first time we actually tested out how do we work as group and as I said before that I had some concerns - all of them are gone. Me and Thomas were just bouncing ideas of each other. Untill the point till we came up with a concept and it was group work at BEST! I can't even say who came up with what it was just like a hudge mind-mapping. Thomas came up with the name for the whole collection and it being a contradiction. 'Le'art de contradiction' so we decideed to make the contradiction be part of everything - the packaging, the names of seperate bottles and the bottle itself. Thomas sugested to separate the scents in to two for female and male.
Scent a: Passion and desire. Sex and
lust. Raw and physical. - male
• Scent b: Perfect, sublime love. An
interior emotion.-female
• Scent c: Excitement and fear.
Adrenaline, exhilaration and thrill.- male
• Scent d: Elegant and dignified. Stormy
yet still.-female

It made most scent we sat down and started thinking of names and I suggested to theme i as a 'beutiful disaster' and asociated with nature because that's what usually tends to happen with perfume. so we split it inti 4 subjects: Sky, Earth, Watter and Fire from there we started thinking of beutiful disasters such as volcano irruption, tornado, storm and earthquake. and than we catagorised all the scents and looked for synonyms and anthonims of the words. ended up with:

serene flux, gentle storm, dark flame and silent shock

D&AD

With all this Kennedys thing going on it's hard to concentrate to D&AD which is equily important. Thomas is always encouraging me and I feel taht he deserves my best effort! So we need to work. I will go into wod work to find out what kind of wood is used in the examples taht we have and will we be able to use it for the bottle lids! We are creating half on half glass/wood bottles for it to be a contradiction and the package is going to be white from the outside - patters form the inside (which I need to draw out) and than it will be perferated so you need to tear it out and create your own ART it brings it originality, personal touch and interaction to the product. We really focused on creating an experiance trough the packaging.



We have already discussed the time of the photoshoot and I need to go and book a studio for that, arrage all the equipment and we'll be ahead if we take pictures next week or even this.